Our Inkpact core team is made up of some pretty incredible humans! They’re the people behind the magic of what Inkpact does, creating and running epic campaigns for our lovely clients, written by our wonderful Scribes!
Inkpact is made up of our incredible Scribe Tribe community and of course the internal team!
We have Edele, our Scribe Community Assistant for the US and UK and the person you’ll know best if you are a part of our Scribe Tribe! She is the go to person for help and support while working on your writing job along with our wonderful Scribe Support team who help answer all your questions and queries. She manages the campaigns and runs lots of community initiatives and fun activities for our Scribes to help nurture and grow our community. So don’t hesitate to reach out and get involved 🙂
Our ops team are always working hard to make things even better for our Scribe Tribe and deliver even more incredible campaigns; Pini, our Director of Operations along with Raji our Ops Manager. As a scribe and part of our freelance community, you’ll be working closely with the operations team in the delivery of your work for jobs on campaigns.
There are also some other people who are prettty important to keeping Inkpact the amazing company it is and those people are:
Charlotte Pearce: CEO/Founder of Inkpact
Andrew Martin: CTO of Inkpact (he deals with all the tech – so we really need him, because no one else gets it).
Our wonderful Sales Team headed by James; these are the people who find and bring all our incredible clients, so without them there would be no notes to write…lucky for our Scribe Tribe they’re the best at what they do 😉
And of course our exceptional Client Management team who champion the Inkpact ethos of valuing human connection to every client we work with.
The Story of Inkpact
Do you remember 10 years ago when the thought of an email was fun, new and exciting? Now, emails are very easy to ignore and quite frankly annoying most of the time. Enter Inkpact.
What is a customer? – “a person who buys goods or services from a shop or business.”Uninspiring right? Not for Charlotte Pearce, our wonderful CEO. Most people focus on the good, service, shop or business. However, what about the person? Primarily, a customer is a human – so let’s turn our focus to that.
Charlotte came into entrepreneurship from a young age, starting her first business at 14. She soon went onto university and stumbled across Enactus; the world’s largest experiential learning platform. Here she led a group of 150 students who were aiming to start businesses that make money but also, importantly, have social impact.
Charlotte fell in love with the idea that you can make money and help people at the same time. It was at an Action-coach conference that Charlotte met Matt.
Matt was working to coach CEO’s, 1-1, and did all his marketing online and through emails, with a tiny open rate. In a job which involved coaching people so personally, he loved sending handwritten messages but could only send 10 before his hand started to hurt.
Charlotte quickly came up with a solution, “I am going to write 100 letters for you, well no, I am going to get people who I know need some money and have great handwriting to write them for you.” The Inkpact Scribe Tribe was born.
Matt told other coaches who got the same results and suddenly Inkpact was born, but the big question – how do we scale this? How do you scale handwritten letters? Charlotte looked at other tech companies out there that relied on humans – Deliveroo, AirBnb, Uber, and realised it was all possible with one magic word; technology. She didn’t know much about tech, but along came Andrew, who was on the same entrepreneur course as her and a techy through and through. Andrew left his job the next day to join her on her mission!
Inkpact was initially built for SMEs, but very quickly very big brands like Moet Hennesey, Mr and Mrs Smith, Gymshark and many more saw great results with what we were doing. We evolved from a single drop handwritten marketing business, to one of the most impactful CRM and Loyalty tools for retailers and now here we are.
Throughout the whole journey one thing remained centre – the desire to build a “human first” tech business that delivers meaningful moments and helps brands to grow. Today more than ever we are living and breathing our human first approach to technology.
